The Title Tag

Search engines place considerable weight on the <Title> tag. Most SEO professionals will tell you that paying attention to this leads to rapid results - take a look at SEOMoz's comments on Keyword Use in Title Tag. Also the title tag is what will be displayed in the results - so it is a very important as it is the first thing a potential customer will see about you.

To make the most of your title tag, you need to:

• Make it descriptive: say what the page is about - in fact as we are marketing, make it a call to action;
• Do not use just a list of keywords - it needs to make sense
• Use your key words in it and make sure they are repeated in the body of the page;
• Do not repeat keywords;
• Place your main keyword near the beginning of the title;
• Do not use all CAPITAL LETTERS - that is shouting and very hard to read. Start the title with a capital and then use lower case letters - this is much more readable;

A great article on improving your use of the title tag can be found at Rank foir $ales - well worth a look.